About Us

By Shanira is a father-daughter founded fine jewelry house built on a shared understanding of craftsmanship, intention, and lasting design.

With over 20 years in the diamond industry, our foundation begins with sourcing. Each stone is meticulously hand-selected, chosen for its character, quality, and quiet brilliance. From there, every piece is designed and developed in Los Angeles — created with care, from start to finish, using only the highest quality materials.

What began as something personal — pieces designed for myself, worn daily, and made to feel effortless — evolved into something we chose to share.

Our collections are rooted in the idea of modern heirlooms: jewelry that feels current, but holds its place over time. Pieces you reach for without thinking, and keep without question.

Every detail is considered. Every piece is made to last.

Designed in Los Angeles. Crafted with intention.

Made for now. Meant for always.

-Ketan & Pia Shah